Video marketing is the latest and the greatest way to communicate with your audience. Have you noticed everyone on Facebook using video more often, even changing their profile pic to a vid? Video is more than just a fun way to be social. It’s strong way to connect with customers and clients.
Check out these statistics that will soon put you in the director’s chair
-After watching a video, 64% of users are more likely to buy a product online
-Including a video on a landing page can increase conversion by 80%
-92% of mobile video consumers share videos with others
-75% of online video viewers have interacted with an online video ad this month
statistics from insivia.com/50-must-know-stats-about-video-marketing-2016/
With those statistics screaming out at you ask yourself what is the best way to go about this type of marketing and what are the best practices?
First, just like your content and social media are placed in an editorial calendar, you also need to schedule your videos. Try running a series of short videos to tell the same story a long one could. Work your audience up to an upcoming event or product release. Brainstorm and strategize new campaigns to keep your audience engaged.
Keep it Short
First, we are a collective of online users who like bite size pieces of communication. Social media trained us to be brief, share and intake small pieces of content. Using smaller video messages allows your customers to easily view, scroll and share. You can use many different video editing apps and upload on all the major social sharing platforms.
Teach Your Customer
An easy way to grab your customer’s attention is by posting informational videos. Lead as an expert in your field by telling your customers everything you know. Always leave them wanting more by answering all their questions and captivating them with your knowledge. Tutorials can be built as a series giving your audience incentive to return to your “channel.” Customers love researching and learning; videos are a great way to deliver what you know.
Have Your Customers Submit Videos
Why not hand over the task of content creation to your audience. You can easily host a contest for the customer to use video to show how they use your product or service. The best part of this idea is seeing your customers and their enthusiasm for your product. Plus, they will be more likely to share their own content which in turn is advertising for you!
Call to Action
Just like the end of you blog posts and front of your web page needs a call to action, so should your video. Somewhere in your video is a chance to ask watchers to do something. Visit your website, buy now for a promotion, visit your store for a special. Whatever it is, make sure you didn’t put all that effort into a video without asking for something in return.
Some examples of CTAs at the end of your video can be:
Asking a question– have viewers “join the conversation” with your brand’s social media channels or use a hashtag you created for this video topic.
Contest Time– Generate response and interaction with your business by hosting a contest on your website, or a dedicated landing page.
Vote! – Lead them to an opinion poll on your website.
Watch another video– Once they are hooked on your first video, send them to your library of others!
Make sure you have fun and let your personality shine through your videos. Your customers will love seeing you in a new light and reward you by purchasing, sharing and wanting more!