Whether your business is just getting started, or you have been in the market place for quite some time now, it is time to expand from the traditional bricks and mortars store and into an online store.
With e-commerce solutions continuing to grow at a rapid rate, not implementing an online store only means you’re going to miss out on sales and soon be swept up by the competition.
Here are the biggest reasons why you need to set up an online store:
1. It’s Where the Customers Are – Online
Online shopping has continued to become the preferred method of purchasing as the digital world expands and technology continues to make consumers lives easier. Customers can have anything they desire, from anywhere in the world delivered to their doorstep with the click of a button. This ease is one the reasons why last year, 84% of Canadians made online purchases and that Canada’s online sales are expected to reach $50 Billion by 2018.
2. Benefit Your Customers
Now that you know how many shoppers are active online, it is important to know why. From a customer perspective, the benefits of online stores include:
- Ability to find multiple products all in one place
- Compare prices and products within seconds
- Being open 24/7 lets them make purchases whenever they desire
- Cuts out traveling time which saves time
With all these factors increasing customer satisfaction, it’s important for businesses to take notice so that they can keep up with customer needs and wants. Think about it, the more you satisfy your customers and the easier it is for them to get your products or services, the more you’ll sales will grow.
3. Keep Up With Competitors
A recent study found that 53% of businesses sell and buy products online. Don’t get me wrong, traditional stores are great because you’re able to provide a unique experience for your customers, but with more and more businesses selling online, it may be time to keep up, or fear being left behind.
4. Increased Brand Reach
One of the biggest advantages of having an online store is that it lets you sell more than just locally. Implementing an e-commerce strategy gives anyone with internet the ability to search and find your company, and buy your products.