It’s 2017 and almost every company has implemented a social media strategy into their marketing plan and well if you haven’t – you’re behind. And if you’re not tracking your social media analytics and looking for ways to improve guess what? You’re behind. Tracking your social media metrics is vital to developing and maintaining a successful online presence. To get this strong presence you not only need an audience, you need an active one that engages with your posts and content.
One of the most important metrics to look for, analyze, and always strive to improve is engagement. Engagement tells you how many people are viewing your content, sharing it, liking it, and ultimately seeing that message you’re trying to get across. Having a good engagement score means you probably know what you’re doing, and what works for you and your business; and If you have a bad one then you have come to the right place for help.
Here is a list of some of the best tools and apps that will help you increase your social media engagement:
It’s no secret that when photos are included in posts they get higher engagement. Canva is the perfect free tool for creating those stunning images that can work on every platform. There is numerous templates from posters, Facebook, Instagram, and Pinterest graphics, Twitter headers, banners and more.
Instagram is one of the fastest growing social media sites in recent years and if your business is active on Instagram, Latergram will help you tremendously. This great tool helps you plan and schedule all your Instagram posts so you can release them exactly when you’d like.
Scheduling your posts across your social media platforms helps you save time, become more efficient, and target your audience in specific times. On Buffer you can add your Twitter, Facebook, LinkedIn, and Pinterest pages all in one place.
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One way to increase your engagement and audience, is to identify your follower leaders and influencers. Social Rank helps you find these influencers on Twitter which you can then start establishing more promising connections and leads.
Ever wondered what is said about your brand online? Well Brand24 delivers real-time information on what has and what is being said about your company, both positive and negative. This can help your brand stay engaged with your audience, handle complaints, or reach out to one of your brand loyalists.
One of the best analytic tools, Social Clout helps you make improvements in your engagement, campaigns, and SEO keywords. It will also generate a report of the demographics and geographic of your social media posts, like who, when, and where your posts are seeing the most action.
A twitter based app that lets you find, analyze and dig deeper into your current followers. Follower Wonk helps you find our some of your followers location, when they are most likely to tweet, and when they are most active on twitter to help you better optimize your tweet release times.
Other Helpful Social Media Tools:
- Twitter Analytics: Here you can track your tweets impressions, likes, retweets, engagement rate, and more which will help you get the most out of your twitter strategy.
- Twitter Polls: Twitter has a built in mini-survey feature on tweets where you can customize and directly get your audience to interact with you and vote. This is a great way to build up your engagement, and get your followers to interact and feel that their opinion is valued. It is also great to use for free give aways and content offers.
- Facebook Livestream: Did you know every time you live stream a video on Facebook, every one who likes and follows your page will get a notification sent directly to them letting them know you’re live streaming? How great is that? And since it’s one of the newer features on Facebook, they have done a great deal of promoting it and making sure videos are getting a high engagement by keeping live videos on the top of peoples news feeds. This can be a great tool to boost your Facebook engagement and it is definitely worth giving it a try.