The Rise of Marketing Automation – What’s all the hype about?


The stats don’t lie – marketing automation is becoming more popular than coffee in the workplace. 

I know, hard to believe right, I mean who doesn’t love coffee? But a recent study found that over 50% of companies have integrated marketing automation into their marketing strategy and only 39% of people drink coffee at work. 

The million dollar question? Why. What’s all the hype about marketing automation and why are so many people getting into it? Here’s why: 


Lead Nurturing & Targeted Email 

Fun Fact: Best-in-class companies are twice as likely to use lead nurturing campaigns than less successful companies (68-27%). Through marketing automation, businesses are able to carefully nurture leads and effectively time their email blasts to maximize their chances for conversion. The best marketing automation campaigns send out emails that engage leads in a natural way, by appealing to interests, buying power, and specific industry.

In recent years, email servers have made it harder for us marketers to land in the inbox; even with the most relevant and personalized emails. But thanks to some marketing automation software like SharpSpring, a built in package is included to help digital marketers to get into the inbox.

SharpSpring and other marketing automation tools allow you to precisely time your email blasts, or even set them up in a drip format to send out based on a users actions. Can it get any better than that? With marketing automation and timely email efforts, your emails chances of being seen, read, clicked on, and even acted upon skyrocket.

With Data Comes Power

The age of information has given marketers an endless amount of data that they can use to create accurate and relevant marketing communications for their leads. But imagine this: You’re trying to sell to somebody you have no idea about, and you’re surprised you’re not getting the results you thought you’d get. For some, this happens way to often enough and can be a very challenging, and time consuming barrier to overcome.

That’s where marketing automation steps in and breaks down that barrier. Marketing automation presents the easiest way to give you access to your leads, prospects, and customers information that you need to make a sale, stay in touch, or find out where they are in the buying cycle.

These are only a few of things you can discover / track from your leads, prospects, or customers by using marketing automation:

  • What products / services they are interested in
  • What pages they visit on your website
  • What emails they open or links they click on
  • Call tracking data

These points are just a taste of the absurd amount of data that marketing automation tools can track – which is why over half of businesses already are realizing that if they want to turn their data base of leads, prospects, and customers into gold mines, marketing automation is the premier tool to achieve that goal.

It’s More Effective

Agencies and businesses that use marketing automation are able to manage their time and staff more effectively.

By automating repetitive tasks such as sending out nurture communications, monitoring prospects, leads and sales, and identifying which leads are ready to buy and which aren’t, marketing automation allows users to focus on important tasks that can’t be automated.

Automation gives you the ability spend more time in tasks that not only need more attention, but the ones you wish you had more time for, such as planning, creating content or developing new lead generation & marketing strategies.

Marketing automation also eliminates the feeling many customers face of just feeling like a number or a sale to a company. Marketing automation is personal, timely, and targeted, which is why it is so effective.

Discover the Hype for Yourself

Isn’t it time you put down the coffee and pick up marketing automation? Marketing automation is the new thing in business that everybody is craving after all.