While you may be enjoying the sun and sand this summer, your business shouldn’t be forgotten.
The summer months are the perfect time to ramp up and fine tune your Digital Marketing Strategy. Whether it’s SEO, Google Ad Words, social media or website optimization, our tips below have just what you need to need to take your digital marketing strategy to the next level and make this the best summer yet.
Area’s to Look at For Your Digital Marketing Strategy this Summer:
A website is everything for a business. It is the corner stone, the 24/7 sales rep and in most cases, the first impression. Does your website give off a good first impression? Is it visually appealing, fast to load, and mobile friendly? If not you’re just letting your potential customers run away to the competition.
Having a mobile friendly website is a must. We all know how much everyone is glued to their phones. We’re living in a mobile revolution where our phones can do anything, search anything, and give us an answer to any one of our questions in seconds. So is your business and your website prepared for the mobile revolution?
When it comes to digital marketing, social media is not only a go-to strategy, its a must. I mean it’s 2017, I think everybody knows the importance of social media. Social Media has become one of the biggest, most popular, and most efficient ways to advertise over the last couple of years for businesses, and there is no sign that will slow down.
We wrote a blog earlier that covers the most helpful tools and apps to help you improve your social media strategy, and you will definitely want to check it out. We also have some free resources that can help you learn how to gain more followers, or even teach you the basics of when to post, what sizes your pictures should be, and more. You can check them out below and download them for free.
A one way street of in your face communication between brands and consumers just doesn’t work anymore. Advertising to a mass audience and hoping to capture a small percentage of people is the main goal of outbound marketing, and it’s time to shift your focus to an inbound approach. Outbound marketing isn’t nearly as targeted, or selective as inbound marketing, which is why people have a problem with outbound marketing. It’s intrusive, not relevant, and even annoying at times which makes it easy for consumers to ignore. Whether it’s radio, direct mail, TV advertising, or cold calling, it can all be over looked and neglected. The reason behind this neglect is because consumers are constantly bombarded, harassed, and saturated with ads all day long.
In fact, almost 80% of people wish they could filter out or block ads they don’t wish to see. This constant batter of ads becomes overwhelming, which makes people start to ignore the calls, trash emails, or turn off the TV, just to get some piece of mind. Now a days, if a consumer wants to be informed about a product or service they will go out and do the research to educate themselves and find a solution tailored to them.
Inbound marketing is the new, more efficient way to market your business which is focused around bringing customers in rather than going out to get them. It’s about providing value, and putting yourself in front of your buyers at the right time. Consumer behaviour has changed. Buyers today are informed, educated, and no longer need the help of a sales person to assist in purchasing, they have the internet for that. I know what you’re thinking, okay sounds great, and hey inbound might work for me but what do I have to do help my business deal with this shift? In the simplest terms, you have to change your methods. You have to be out with old, and in with the new. The main components of inbound are SEO (covered below), blogging, content creation, social media, and email drip campaigns. These are the building blocks of inbound marketing and all help you get your business noticed, educate your customers, and make your marketing ROI go through the roof. Inbound is the real deal, and the stats below back it up.
Interested in learning more about inbound? Our free State of Inbound Marketing report, will break down the divide between businesses and consumers, as well as uncover top marketing priorities and challenges, how to understand the modern buyer, as well as look into future trends and channels that will soon affect the way we all do business. Download our most data-packed report here or get started with one of our marketing specialists to learn more about what inbound marketing can do for you.
SEO & Google Ad Words
SEO (Search Engine Optimization) and Google Ad Words are keep components to help you rank higher in the search engines and make it easier for your targeted customers to find your business. Keywords are the words your customers will be typing into google when they want to know something. Use these keywords on your pages, in titles, headings, and page descriptions to help increase your exposure and attract your visitors. SEO and keywords play behind the scenes to help increase the overall performance of your website, and they are a must if you want your website to be rank near the top. But SEO isn’t the only thing you have to do if you truly want to rank. Implementing Google Adwords into your digital marketing strategy this summer can really help ramp up traffic to your business. Think of it this way, your customers are searching for things and you can pay to rank at the top.
Listings & Online Reputation
One of the biggest overlooked areas of your business online could be your listings. Is your listing accurate? Does it appear on all the pages it could be on? Your listings can help you generate traffic, grow revenue, and help your customers find you. If incorrect, your business is taking a major loss.
Your online reputation is another area your business should be monitoring. Word-of-mouth is the most powerful influence in a purchase decision, according to our 2017 State of Inbound Marketing Report that surveyed over 6000 people. Business’s most important marketing asset is their customer base, who can advocate on their behalf.
There you have it, the necessities you need to help ramp up your digital marketing services this summer. Although it’s great to relax and enjoy the sun, it’s also great to see hard work for your business pay off. When ramping up your digital marketing strategy for the summer remember to keep in mind:
- Does your website give off a good first impression and is it ready for the mobile revolution?
- Are you staying consistent on social media and using it to your advantage?
- Inbound marketing is the new, more efficient way to market your business, and it generates 3x as many leads, and costs 62% less than outbound marketing.
- SEO & Google Ad Words are a necessary component for your business if you truly want to rank and be found where your customers are: online. Connect with us to find a customized package for you to help you rank among the top of the search results.
- Your customers rely most on word of mouth referrals when making a purchase, so make sure you’re monitoring your reviews and are aware of what your customers are saying about you. Get a quick snapshot of what your customers are saying about you online here.