Is email marketing still worth it? It’s a question that has been debated over the last couple of years with the rapid growth of social media and technology completely changing the way businesses go about their marketing.
The answer to the question? YES. Email marketing is alive and is still one of, if not the most effective ways to market your business.
To be successful in email marketing, you need to create email lists. Creating email lists is one of the best things you can do for your business!
The Importance of Email Lists:
IT GIVES YOU CONTROL
Don’t get me wrong, social media is great and is important for businesses to have, but it doesn’t do anything compared to emails. The reason? You have no control over it. Whatever social media platform you use, you simply don’t control it because you don’t own it. One change could completely botch your strategy; like when Facebook changed its algorithm to make peoples feeds see more of their friends and families and less of companies. Or when MySpace went from being the most popular social media platform for four years running, to be now ranked below the 1,500 mark. Email isn’t going anywhere, and you never have to worry about it going obsolete like certain social media networks.
Facebook is still great, but email lists are even better. Having your own email lists gives you the ability to decide what, when, and to who you send your content to. You can fully customize it to suit your businesses schedule and needs. Overall, email lists give you the control social media will never be able to replicate.
SUBSCRIBERS ARE WORTH MORE THAN FOLLOWERS
People aren’t very picky about who they follow on social media, but when it comes to subscribing or opting-in to emails you bet that changes. Lets face it, everybody hates spam and annoying emails.
That’s why when someone provides their email address to you, you know you’re important to them, and that they like what you’re selling. Therefore, having an email list can help you generate more interested prospects and a higher amount of customers. In fact, studies show 72% people prefer to receive promotional content through email, compared to 17% who prefer social media.
EASIEST WAY TO COMMUNICATE
Whether you fire out 1 social media post a day, or 100, you still have a chance to be missed. Recent studies show your posts on Facebook or Twitter only have a 1-2% chance to be seen, where as emails have a much larger percentage of 22. With emails, your recipients get a notification. This timely notification can only help boost your brands awareness, reach, and engagement.
Email lists are also a great way to develop more personal relationships with customers. With the technology, and automation tools today, you can customize your lists to suit your market segments, and specifically choose who gets certain emails. This is a huge advantage compared to sending out generic messages to your followers, that may even be missed.
The proof is in the pudding. Email lists are vital to your businesses long term success, and should be used by everybody.