Which Social Media is best for your business?
There is no denying that to be competitive and maintain a strong brand presence in today’s market, you need to be active on social media. But how do you choose which platform to use? Which one’s best? Is there a best? Well it all depends on your business and who you are trying to attract. Each business is different and unique and therefore needs a social media strategy tailored just for them.
Here is our guide on some of the most popular social media platforms with some of the biggest advantages and disadvantages, along with some useful tips:
1. Facebook – Undoubtedly the most popular and useful social media platform out there. You and your business can do anything on Facebook whether its sharing photos, creating live podcasts, posting events, or sharing links and blog posts. With that being said, Facebook is still the most expensive site to use and maintain; thats if you want to be successful and be a page that people talk about.
- Wide variety of posts you can create
- Biggest social media platform with the biggest user audience
- Facebook has created a requirement where people need to actually subscribe to page updates in order to keep receiving them if they don’t engage frequently with a page. Users can also choose to unfollow or unsubscribe from posts while still counting as page audience, which means even your promoted feeds will still be hidden on their newsfeed. This makes it difficult to know sometimes if you’re actually reaching your core customer base.
- Expensive to promote
2. LinkedIn – The primary social sharing network for businesses, LinkedIn lets you share job openings, company information, events and more. It is commonly known for being the online old-fashioned networking site.
- Lets you network with other businesses and people in your industry
- You can recruit, network, and uncover business opportunities regularly and meet a variety of connections in your field
- You must be active and constantly update your profile which can be time consuming
- Everything is public, which means you have to maintain a good reputation
Useful Tips: Remember LinkedIn is a platform used for establishing connections and starting conversations and not promoting or selling you and your company. Keep in mind that it should be used for establishing relationships and new leads.
3. Twitter – Lets you create short meaningful messages in 280 characters or less. Twitter lets you and your business start, join and interact directly to consumers or other brands. Twitter is a suitable platform for anyone whether they are an individual or a large corporation.
- The use of #hashtags lets your tweet(s) be seen by more than people who just follow you; anyone who searches that hashtag will be able to find all of the tweets containing that specific hashtag
- Helps you keep up to date on industry and competitor news while also letting you speak to, reach and handle customers in real time
- Twitter has a useful tool called ‘Twitter Analytics’ which summarizes all of your twitter data including likes, retweets, and impressions, and helps you track your customer engagement, and brand reach. It pinpoints areas of strengths and weaknesses which will help guide your business how to make the most out of your account
- Character amount on tweets puts a restriction on messaging
- Active accounts will tweet multiple times a day which can be very time consuming and costly which may not provide a high return on investment
- Difficult to target a specific audience on twitter, and have your message heard
Useful tools: Hootsuite and Buffer let you pre-schedule your content and tweets in advance which will send them out at the time and day of your choice with the click of a button. This allows you to be tweeting around the clock 24-7 and target your relevant audience in specific times.
4. Instagram – Instagram lets you snap and post pictures, and even now short videos, and is a platform that is mostly used by lifestyle, fashion, food, and luxury brands.
- #Hashtags go a long way where they can be searched for and seen on the popular page by a wider audience of those that follow you
- Instagram lets you share your posts across other social media websites like Facebook, and Twitter which can help you and your business develop a more integrated social media campaign.
- Links and long captions will disengage viewers. Instagram is a site where the picture has to speak for itself, and a short catchy description works best.
Useful Tips: Share 1-2 times a day maximum so you don’t spam your viewers feed.
5. Youtube – A video sharing website – Also have the ability to pay to have your ads shown before other videos
- Videos come up directly in google search, perfect for how-to videos, tutorials, and sharing expertise. Recommended that content is shared once or twice a week
- Related videos are shown directly on the same page which means you will directly competing with competitors for your consumers attention.
6. Tumblr – An interactive blog sharing site
- Can share your blog posts directly with Facebook and Twitter
- Biggest blog hosting site worldwide
- Great for targeting a younger audience (13-19)
- Small user base compared to other social networks like Twitter, Facebook and Instagram
- Viewed as more of a personal blogging site than a place for business