Every business needs to find creative ways to save money. Having a social media marketing plan can generate a significant amount of savings, both in time and money. If you have a business you must use social media to connect with potential and current customers.
There is no longer any excuses for being off-line. Once you see the financial benefits you will definitely want to build your social media presence, or improve the one you already have.
Using social media for your business can help you save time and money in many ways.
We all like free. You want to get the most out of your social media plan. Your business can be present on many social media platforms for free. With very basic skills you can set up beautiful and professional social media profiles. Your customers will expect at the very least you have aFacebook Business Page and a Twitter presence. Depending on your industry you can add Pinterest, LinkedIn, and Instagram as the next most popular platforms.
The most effective marketing strategy today is Inbound Marketing. This is a marketing strategy based on content that pleases customers by educating and informing them with solutions to their problems. Once you have created a piece of content you can post it on social media, and share it with your current customers and potentials. Passing along solutions to problems for free is a great way to attract and keep customers happy.
Once you have content created, you own it. You can then, always use it to attract customers via social media. This is called evergreen content. The more informative and valuable it is, the longer shelf life it will have for your future customers who may have missed it the first time.
Social media gives your customers and prospects a place to discuss your brand. You can lead discussions by posing questions to your audience, giving you a place to offer your expert opinion. Again all of this exposure is free for you and your customers to use. As well, if you create loyal and happy customers they will use their own social media accounts to promote you. Developing a bunch of evangelical customers should be a high priority in you social media strategy.
Current Events and Promotions
If you have updates, events or sales you can keep your client and customer base up to speed. Launching a promotion on social media will inform and alert everyone with the hopes of participation. If you want to really delight your customers, you can broadcast live from many of the social platforms. This is a very popular way of connecting with your audience.
Remember this is all free. The only time you pay on social media is if you want to boost your presence through paid advertising. This will help build your audience, set you apart from your competition and help you measure your ROI on social media.