To understand social media marketing best practices imagine yourself at a party. Being social. You can do it.You want to be voted most popular at the party so you should read and apply these tips to your business.
84% of B2B marketers use social media in some form, and the majority of those (59%) are using social media for 6 hours or more each week. This means you can’t overlook your social media presence, and you need to make sure you are doing it right.
- Be Social: Don’t stand against the wall – it’s time to mingle. Go up to strangers and introduce yourself. Like them and ask them questions. Find out what makes them tick. Be eager to listen and respond. Put yourself out there.
- Post More Often: Go to all the parties you are invited to. Don’t turn down the chance to meet a prospect or resource that could lead to more sales for your business. The more you put yourself out there the more people will recognize you as a leader in your field or industry.
- Post Pics : Like the good old days pull that wallet out and brag about your kids. Make sure the pics are high quality and relevant to the content you’re sharing. There are many free stock photos available to get yourself started.
- Interact: If someone asks you a question, be ready to answer it. Encourage more conversation and be attentive.
- Use multiple social networks: Go to many different types of parties. People hang out all over the place. Be on the scene. It may exhaust you at first, or you may not see the point, but in the end being in different places only increases you being seen.
- Be aware of your tone of voice: Remember you are the voice of your brand. Speak from a place that connects you to your product. Is it very corporate, casual or more adventurous. Stay in your role.
- Keep it Short:Tweets with less than 100 characters get higher engagement than longer ones. Don’t talk someone’s ear off at the party. Keep it real and to the point. You have a lot of people to talk to.
- Over-sharing: Just because the thoughts never stop entering your brain doesn’t mean they have to exit. Be appropriate, on task and respectful.