If you’re in charge of marketing it will help to have some tools on deck. Without a little help from these friends, you will have an uphill battle to monitor, analyze and get your voice to be heard. So start collecting the following recommendations from us.
Google Analytics is a powerful, yet simple tool that is so powerful it can customize reports from demographics, age , sex and user activities on your data. This kind of data can offer you strategic development for your marketing tactics.
Through the ease of Canva, anyone can create stunning graphics, infographics and much more with their user-friendly dashboard, tools and appealing library of images. Everything is saved online for you, and you will find no end to your imagination creating graphics for your website or many other aspects of your business.
An incredibly simple platform, MailChimp has free and paid plans for anyone needing email marketing. Which by the way – you do. It is considered the best in the industry and very easy to use.
KissMetrics is another analytics tool you need. You can increase your conversions, seeing why or why not visitors convert. Identify and remove roadblocks to increase conversion. You can drive retention by understanding what leads to user engagement and be proactive.
Analyze what content performs best for any topic or competitor. One of the most valuable things is collecting data to study what is connecting content to people. With Buzzsumo’s information, you can analyze competitors, research your industry and discover influencers.
- Video Content
Video is everywhere and gaining more popularity in social media and blogging posts. From Facebook to Periscope and Vine – video is a must have solution for your marketing strategy.
Before making a purchasing decision people will go online and “Google It.” They are searching for keywords. Are you bidding on them yet? There are over 3.5 billion searches per day, so that’s a huge statement that people are online.
Moz has been around for a long time and started out as an SEO company. They are so much more today. They let you know why your competitor outranks you on Google, you can then compare metrics such as domain authority. With all the data available on Moz, you can create a solid marketing strategy.
- Email Marketing
Are you nurturing your leads through email marketing? Are you building an email list? Make a distinct effort to do this. Grab business cards, update client addresses and continue to grow that list.
- Get Mobile
Without even saying you must be mobile by now. Your website needs to be responsive. People are far more likely to see you on their phones than their desktop.