Creating an Inbound Ready Website


A website means everything for a business. It is the corner stone, the 24/7 sales rep and in most cases, the first impression. But with advancements in technology and shifts in consumer behaviour, businesses need to start changing how their website is constructed.

With constant upgrades in technology and transformations on consumer buying habits, it has become imperative for businesses to have inbound ready websites.

Inbound ready websites are all about helping your business generate more leads and prospects by providing value to satisfy your customers.

6 Steps to Get Your Website Inbound Ready:

1. Building Your Site for Every Stage

Even though the main purpose behind every website is to inform and sell, it doesn’t have to be so cut and dry. By modifying your website to please customers in every stage of the buying cycle, you will be able to generate more leads and customers, and also not scare off those who just aren’t ready to buy.

The Buyer’s Journey is often composed of 3 simple stages:

  • Top of the Funnel – Learners / Leads
  • Middle of the Funnel – Shoppers / Prospects
  • Bottom of the Funnel – Buyers / Customers

When creating content for your site, ensure you are hitting each stage of the funnel. Help learners or leads understand why they need your product or service. Address their pain points and provide helpful blogs or videos. Offer your prospects / shoppers eBooks, or white papers to help push them over the edge to become a buyer. This is the stage where they need convincing but still aren’t ready to commit, so use your resources wisely. Once customers are in the buying stage, use your sale tactics to hit that home run you have been building up for. After that, it’s a simple rinse and repeat for each one of your products or services.

Click here to learn more about the buyers journey

Or here to learn more about sales funnels 


2. Creating Opportunities for Conversions

Give your website visitors what they are looking for. Easy, effective, and eye catching call to actions to make them take that next step. Clearly define what your customers receive for signing up or subscribing. What good is it if you provide all this amazing content to draw customers in, but have no way to convert them down the sales funnel?

Tips for Creating Crazy Effective Conversions: 

  • Make the Call to Action Clearly Visible – Make it stand out! Whether it is on the side page, middle of the page, or even a pop up, make it grab your audiences attention. Use a vibrant colour that will make it pop to help you increase your conversions.
  • Use Action Oriented Language – Whether it’s a blog post, an eBook download, or a newsletter sign up, make it easy to understand that also encourages visitors to take action. Avoid generic terms to create a sense of urgency and motivation for your visitors to click.
  • Use Landing Pages – The landing page is where your visitors are going to provide you with their information in exchange for your awesome resources. It’s where visitors are going to fill out your created forms and then be directed to your thank you page where your helpful content will live.
  • Use Thank You Pages – Incorporating a thank you page is not only a nice professional touch, but also gives you the chance to offer additional resources to your now opted-in customers to help move them even further down the sales funnel.

(See what I did there?)


3. Blog, Blog, Blog

Did you know that businesses that blog get 126% more leads than those that don’t? This is why blogs are such a critical component for your inbound website, they generate leads like crazy.

According to recent studies, creating weekly, or even monthly blogs can help improve the amount of sales opportunities by 67%. Creating custom content for your website not only helps you set yourself apart from competitors, but it also satisfy’s your customers like no tomorrow.

Nearly 9 out of 10 customers (84%)  make a purchase decision after reading a blog post about a product or service. Do I need to say any more? Blogging generates leads, and leads generate sales. Start a blog for your inbound website so you don’t have to let any more potential buyers slip through your finger tips.

4. Responsive Design 

With our growing use of technology and the internet allowing us to access the anything online at any given time, it is more important than ever to make sure your website is user friendly.

A recent study found that when it comes to purchasing products or services online, users are using tablets 50% more, and smartphones 20% more compared to the traditional desktop or laptop computer. This makes it a must for your website to be responsive and compatible on any given device to ensure customer satisfaction.

5. Fool Proof Navigation

If your website isn’t easy to navigate then your visitors will quickly leave your page and forget all about you and your business. When crafting your website, make sure anyone can easily find anything they desire, and I mean anyone.

Here are 3 important steps to follow when creating your website navigation:

  • Provide footer links on every page to guide your visitors to content you want them to find
  • Have a menu that makes it simple to understand the next steps, or that shows related pages
  • Include call to actions or eye catching content to make visitors dive deeper into your website

Following these three simple rules will help your visitors get from point A to point B with ease, and ultimately help you generate more leads.

6. SEO and Keywords

SEO (Search Engine Optimization) and keywords are the final touches to put on your website to help it rank higher in the search engines and make it easier for your targeted customers to find. Keywords are the words your customers will be typing into google when they want to know something. Use these keywords on your pages, in titles, headings, and page descriptions to help increase your exposure and attract your visitors. SEO and keywords play behind the scenes to help increase the overall performance of your website, and they simply can’t be forgotten.

For help with your SEO strategy and tips for keyword optimization, download our free eBook!

If you utilize all these strategies, you will have an amazing, inbound oriented website in no time! Remember, your website is a vital component to creating an inbound campaign. It takes work so constantly refine, update, and optimize it for better results.

Your inbound website will soon help you generate more leads, increase your exposure, and delight both you and your sales team! Stay tuned to learn ways you can promote your inbound campaign!