CHANGING COMPANY CULTURE
As the CEO of your company, you question productivity every day. Where do you need to improve, what cuts can be made? Are your customers or clients satisfied? What about your employees? Are they working as hard as possible for a mutual outcome?
Did you know that your company’s culture directly affects productivity, turnover rates, and overall customer satisfaction?
A Columbia University study shows that the likelihood of job turnover at an organization with high company culture is a mere 13.9 percent, whereas the probability of job turnover in low company cultures is 48.4 percent.
But what is company culture exactly?
Entrepreneur.com defines company culture as “a blend of the values, beliefs, taboos, symbols, rituals and myths all companies develop over time.”
“Developed over time” can mean certain behaviours in a company and how it operates are deeply ingrained. So the question is:
Can you be successful when it comes to changing your company’s culture?
First, you must identify and evaluate your current company culture. Be open to asking employees for feedback, be ready for criticism and open to change.
Once you know your situation, visualize the change you want to see. Decide on a direction. What needs to happen for your vision to become a reality?
Everyone in the company must agree and decide that change is good. Though this is the most difficult part of the process, you as the CEO needs to lead. Change happens from the top down, show your employees that you are serious about a new company culture.
Write it Down
Whether it’s a short statement or a revamp of your mission and values, commit your change in writing.
Remain optimistic as everyone starts to accept and adapt to change. Have confidence that this change will work and be good for the bottom line.
Obstacles and roadblocks will come your way, have a plan in action to not veer from the original plan.
Reward yourself and your team when you start to see the results. Have a reinforcement plan in place to keep the change solid and together so that old habits don’t ruin the hard work your company has endured.