The digital marketing transformation has left the station. Are you on board? Digital marketing spending has increased by 75% in just 3 years, surpassing the overall spend on traditional broadcast advertising. Digital delivers information to buyers and prospects, leads to businesses, and a measurable ROI for your marketing dollar.
Savvy marketers are developing strategies leveraging digital’s unique capacity to target customers where and when they are most likely to engage. Social media platforms, mobile devices, e-mail marketing – the tools driving the digital train.